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13 WAYS BLOGGING CAN HELP YOU TO THRIVE IN, TRANSFORM & GROW YOUR PRIVATE PRACTICE

By Jodie Gale

13 WAYS BLOGGING CAN HELP YOU TO THRIVE IN, TRANSFORM & GROW YOUR PRIVATE PRACTICE

This article is excerpted from my Blog Your Way to Private Practice Success: 52 Weeks of Blogging Prompts, Calendar & Planner

I trained in the Master of Psychosynthesis Psychotherapy in London from 2000-2008. Returning home to Australia on completion, I was shocked at the state of psychotherapy in Australia. There was, and still is, a lack of understanding about what psychotherapy is and a lack of promotion regarding the benefits of psychotherapy from our professional associations. Frustratingly, it is rare to find a psychotherapist (or a family/play/art therapist or counsellor) working as part of a multidisciplinary team in private or public health.

There is also a deeply pervasive myth here (that most of us have fallen for at some time or another) that it is impossible to fill a full fee paying, private practice as a counsellor or psychotherapist because of the mental health plan insurance system in Australia (similar to the NHS in the UK) which only provides rebates to psychologists. Trying to attract clients to engage in weekly, depth psychotherapy (without a rebate) literally felt like mission impossible. My private practice reflected this and was sporadic to say the least. Desperate and down hearted after training to become a psychotherapist – I found myself smack bang in the middle of a major career crisis.

This was the start of my personal journey through private practice business coaching and the beginning of my online content creation via blogging. I now have over 200 blogs and 50 podcast episodes between my 3 websites. I’m described by my colleagues as a prolific blogger and I have a strong online presence. Alongside my personal Psychosynthesis therapy and life-changing counselling, coaching and psychotherapy training at the IOP – I credit creating online content as the foremost reason for my practice growth and success.

Now as a private practice business coach myself, I am passionate about helping other therapists grow their practices by sharing their gifts and creating rich and juicy content for their websites via blogging!

Here are 13 ways that blogging can help you to thrive in, transform & grow your private practice.

1) Build a strong online presence and become known as the go-to for your niche

Historically, therapists have been great at therapy but not so great at creating an online presence. If you don’t appear on the first page of Google for your niche and key word searches, your potential clients will find it hard to find you! It is therefore imperative in 2023 that therapists have a strong online presence. Blogging regularly will help you and your practice to become known for your niche locally, nationally and globally to both clients and your therapy colleagues.

2) Network with colleagues

I started my blog after joining a blogging challenge. I now run challenges via my Facebook group: Blog Your Way to Private Practice Success. It’s a great way to network with other therapists inside and outside of your particular niche. Some of the blog challenges specifically ask you to reach out to colleagues for guest posting – this is a great way to network and build relationships with other therapists in your area. Connections are crucial, especially when working from a home office, private practice as many of us do.

3) Higher ranking on Google searches

Six months into blogging (if you have your ideal client niche messaging correct) you will start to rank higher on Google for your key word searches. Google loves fresh and juicy content and ranks accordingly.

Potential clients will use keywords such as counselling + anxiety + area. If you have several blogs mentioning counselling and anxiety – guess who is going to rank higher in their Google search? Even if you appear straight under an AdWords counselling practice, once the client clicks on you – they will likely connect with you ahead of the AdWords therapist because your website is rich with content aimed at that specific niche or concern.

Be sure to have an SEO (Search Engine Optimisation) plugin attached to your website; I use YOAST – it is very easy to use with its red, orange and green light system.

4) Increase in client inquiries

Due to your SEO increase, within six months to a year, you will likely see an increase in client inquiries. Many therapists that I have coached, report seeing a dramatic increase in inquiries within six months to a year. Within one to two years, they have wait lists and are often approached by the media for expert opinion regarding their niche.

5) Use your blog to sell your courses or products

Your blog is a wonderful lead magnet to sell your workshops, courses or products. At the bottom of each blog, add a call to action. For example, I have an inner child online course in the works so every blog this year will be focused on the inner child. At the bottom of the blog, my call to action is ‘Join the wait list for my Inner Child course coming soon’. The blog is then shared on social media and to my mailing list. As a recent participant in a therapy bundle sale, feedback from the owner said that 75% of sales came from our mailing lists. Your blogs are also the content you send to nurture your mailing list.

6) Keep current on research

Writing one to four times a month will keep you up-to-date with the latest research and news within your specific niche and therapy field. Research style blog posts will also shine the light on your authority as the go-to for your niche.

7) Build writing confidence

If you are not already blogging, it may feel frightening to put yourself out there. Maybe you feel that you are not a good enough writer or perhaps you are worried about what your colleagues will think? It is scary but the more you publish your blogs, the more comfortable you will become. Over time, your confidence will build. An important tip is to remember that your blog is aimed at your ideal client, not other therapists (unless your ideal clients are therapists) so be sure to remember that, keep your tone conversational and aimed at your ideal client.

8) Resource centre for your clients

A blog is a great resource centre for your current clients and your mailing list (potential clients). Once your blog is written, share it on your social media pages, for example, Pinterest, Facebook, Twitter, Instagram and LinkedIn – TikTok, Reels or YouTube for videos. Always choose a beautiful image for your blog and set it as the featured image. I often pay for images so that my blogs stand out. Sites such as Unsplash are great when you are just starting out but be mindful that 100s of 1000s of people may be using the same image. One of my favourite stock photo sites is Body Liberation by Lindley Ashline for Diverse Stock Photography. I interviewed Lindley about why therapists should use more diverse stock photos here.

9) Provide professional credibility

Historically, psychology articles were limited to journals or written by journalists for popular in-print and now online magazines. As therapists, we have a wealth of knowledge to share. Blogging helps to raise the profile of our profession, and in our own words so we have the opportunity to destigmatise and myth bust also when we blog!

Blogging will raise your profile as an expert in the field and to become the go-to professional for your ideal client niche. Many journalists find counsellors and psychotherapists for expert comment by using key word searches.

Once you start appearing online and in print, you can add the publication’s company logo to your ‘social proof’ badge or page – otherwise known as the ‘As Seen In’ page.

10) Employment opportunities

Several of my coachees have been head hunted for counselling positions having been discovered through their blogs published on LinkedIn. I was personally contacted by an Australian outpatient treatment centre in consultation with renowned eating disorder therapist and author of Eating In The Light of The Moon, Dr Anita Johnston. They found me through my blog and offered me a part-time Assistant Clinical Manager role.

Staying current and positioning yourself as the go-to therapist in your ideal client niche will grab the attention of potential employers. Adding your blogs to your CV under Published Articles is also a great way to stand out to potential employers.

12) Sense of power and effectiveness

Blogging can help you to embrace your sense of personal power due to taking responsibility for the growth of your practice and career progression. Many therapists who are struggling to grow their practice are filled with a sense of hopelessness. For every hour you would like to serve a client, spend that time blogging and creating content for your website. Focus on the abundance of resources you have to offer and be generous with them – this abundance mindset will return twofold.

13) Shine the light on your therapeutic modality

Finally, blogging is a wonderful way to shine the light on your therapeutic modality and to keep it in the spotlight. It’s also great advertising for training organisations!

Support for Starting or Growing Your Blog

If you need support or inspiration to start or grow your blog, I have two workbooks and planners to support you – both are AU$29 each. Once you have purchased, you will receive an invite to the private FB group for extra support.

  1. Blog Your Way to Private Practice Success: 52 Weeks of Blogging Prompts, Calendar & Planner
  2. International Therapy Awareness Day Calendar & Planner: Over 900 Days & Ideas for Social Engagement, Blog & Content Creation
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Filed Under: Article, Private Practice Building Tagged With: Blog Challenge, Counselling Blog, Guest Post, Private Practice Building

About Jodie Gale

Jodie Gale MA. is the founder of The Psychosynthesis Centre, Trauma Warriors TM, The Soul Sessions with Jodie Gale Podcast and Jodie Gale Soul Centred-Therapy for Women. She is a Clinical Supervisor, Private Practice Business Coach, Trainer, Facilitator & an Eco-Psycho-Spiritual Registered Clinical Psychotherapist® on the Northern Beaches of Sydney & online. Jodie has 20+ years of experience in private pay, private practice and has built 2 thriving practices - in London and then home in Sydney, Australia. Jodie is passionate about putting the soul back in to therapy!

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Today is the Autumn Equinox, also known as Mabon. Today is the Autumn Equinox, also known as Mabon. To help you celebrate the Autumn Equinox, here are 3 Nature Rituals to Connect with Your Inner Child on Mabon
https://www.traumawarriors.online/3-nature-rituals-to-connect-with-the-inner-child-on-autumn-equinox-mabon/ 
#innerchild
#innerchildhealing
#AutumnEquinox
#Mabon
#NatureTherapy
#Ecotherapy
#CPTSD
#TraumaWarrior
For anyone who watched #4Corners last night, recov For anyone who watched #4Corners last night, recovery is possible.
Unfortunately, and once again, not one mention of childhood trauma, attachment, complex or developmental trauma. THIS is why recovery rates are so poor. Genes MIGHT load the gun but it’s the environment that pulls the trigger. 
I have worked with young women with eating problems for 25 years – we need to start focusing on healing the underlying relational concerns, not just focusing on food and weight. 
Healing our relationship with the inner child and whatever it is that she has experienced is key. 
Join my mailing list to find out more about my upcoming courses in addition to my free offerings at traumawarriors.online (podcast, blogs etc). 🔗 https://www.traumawarriors.online/healing-the-inner-child-through-art-journaling/ 
#traumawarrior #traumahealing #recoveryispossible #edfam #recoverywarrior #4corners #innerchild #innerchildhealing #selflove #arttherapy #allfeelingswelcome #feelings #CPTSD #trauma #butterflyfoundation #wandinerida
#alwayswasalwayswillbe #alwayswasalwayswillbeabori #alwayswasalwayswillbe #alwayswasalwayswillbeaboriginalland #alwayswasalwayswillbe🖤💛❤️ #traumawarrior #traumahealing
Merry Christmas to you, wherever you are in the wo Merry Christmas to you, wherever you are in the world. 

Christmas can bring with it, a mixed bag of feelings. 

Many of our younger parts can get stirred up around holidays and celebrations. 

I was looking for images this morning and this one jumped straight out at me. I immediately thought of an image exercise I do, I am the one who. It’s a great technique to get to know ourselves better, to pay attention to the parts of us that are crying out for us to notice them, to take care of them, especially through difficult times. 

Try becoming one or the different components/parts of the image, then speak from that part. 

I was immediately drawn the the one golden tree. So, I speak from the image and the tree

I am the one who is one and many.
I am the one who is full of life.
I am the one who stands out. 
I am the one who shines. 

As I move into a few days with family, I’m going to place this image in my dining room to remind me to pay attention to this part of me. She’s allowed to be her true self. She doesn’t have to hide, she’s allowed to shine. 

You will have a different experience of the image, eg. The artist called this Alone (Photo by Mats Almlöf)
He might have said, I am the one who is alone. 

He might have felt solace in aloneness or he might have felt sorrow. Maybe the message to him was, take alone time over the next few days or, take care of my sorrow at being alone. Maybe the image is, I am the one who is alone but I can reach out to others, or I can reach out to nature. 

Let this image, or find your own image, speak to you. 

If you have any questions, feel free to comment. You can share what it evokes for you too 

X Jodie

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#traumawarrior
#cptsd
#traumarecovery 
#narcissisticabuserecovery
#narcissisticmother 
#innerchildhealing 
#innerchildwork
#innerchild
#selflove
#feelings 
#alone
#standout
#christmas
#boundaries
#naturetherapy
#ecotherapy
#iam
As adults, we often use busyness and technology as As adults, we often use busyness and technology as a way of keeping us away from the pain of the child within. 

Our inner child needs time in nature too! Nature is a wonderful mirror for our inner world. Slow down and take some time today to ‘be with’ your child in nature. 

Do you have a nature ritual? I’d love to hear how you spend time outdoors 👇👇👇

Next year I will be offering my first inner child course via Trauma Warriors. It will include lots of activities to help you connect with your inner child, some of those include that nature therapy activities and journalling. You can join the wait list here 🔗 https://www.traumawarriors.online/soul-school/ 
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#traumawarrior
#cptsd
#traumarecovery 
#narcissisticabuserecovery
#narcissisticmother 
#innerchildhealing 
#innerchildwork
#innerchild
#selflove
#selfawakening 
#feelings 
#naturetherapy 
#ecotherapy
When I started therapy, I learnt for the first tim When I started therapy, I learnt for the first time about the child within. I have been in relationship with my inner child for nearly 30 years and have been helping women recover their inner child in therapy for over 20 years. Due to a long wait list for the last 10 years in my private practice -  I am making my offerings available for the first time in an online course with lives in my Trauma Warriors FB group. You can join the wait list here 🔗 https://www.traumawarriors.online/soul-school/ 
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#traumawarrior
#cptsd
#traumarecovery 
#narcissisticabuserecovery
#narcissisticmother 
#innerchildhealing 
#innerchildwork
#innerchild
#selflove
#thichnathanquote
#anger
#feelings
That moment when you book your first accommodation That moment when you book your first accommodation in Canada and it’s right next door to Anne Shirley ❤️🧡❤️ #AnnewithanE #GreenGables #traumawarrior #cptsd #innerchild #innerchildhealing #naturetherapy #ecotherapy #nature
Imagine if all of the love songs we sang to others Imagine if all of the love songs we sang to others, we sang to ourselves, to the inner child - just pause and wonder what that might feel like? 
… I would never fall in love again until I found her
I said, “I would never fall unless it’s you I fall into”
I was lost within the darkness, but then I found her. 
It probably feels strange. It feels more normal to be harsh or critical . Next time you are being hard on yourself, try a love song instead. #lovesongs #naturetherapy #ecofriendly #ecotherapy #innerpeace #innerwisdom #love #untilifoundyou #stephensanchez #innerchild #innerchildhealing #traumarecovery
Acknowledging Gadigal Country, traditional owners Acknowledging Gadigal Country, traditional owners + their Elders past, present and emerging. Tears of joy to see the Aboriginal flag flying permanently on the bridge. Another step towards recognition and reconciliation. #gadigalcountry #gadigalland #gadigal #sydney #sydneyharbourbridge #harbourbridge #traumawarrior #traumarecovery #traumahealing #innerchildwork #innerpeace #innerpeace
Beautiful cottage gardens in Berrima (Dharawal Cou Beautiful cottage gardens in Berrima (Dharawal Country). When you see pointers to soul qualities such as this garden heart, take a pause and turn it inwards = self-love 💚 #naturetherapy #traumarecovery #traumawarrior #innerchild #innerchildhealing #innerchildwork #feelings #selflove #ecotherapy #evo #climatechange #feeldealheal #narcisssticabusesurvivor #narcissistmother #childhoodtrauma #childhoodemotionalneglect #edwarrior #recoverywarrior #eatingdisorderrecovery #bulimiarecovery #bingeeater #bingeeatingrecovery
First outing for my new gumboots. Can finally get First outing for my new gumboots. Can finally get back on my fave bush track without getting mushy wet feet 🌿#merrypeople #merrypeoplegumboots #gumboots #bushwalking #naturetherapy #ecotherapy #innerchild #innerchildhealing #cptsd #therapistlife
Had to buy a copy of Grimm’s fairytales on the c Had to buy a copy of Grimm’s fairytales on the cover alone! Which tale should I read first? #innerchild #innerchildhealing #fairytales #traumawarrior #grimmfairytales #grimm
Your inner child is lost without you When we have Your inner child is lost without you
When we have suffered with early childhood trauma and emotional neglect there is an emptiness, and a neediness inside of us that leads us to searching in all the wrong places to try and fill. This may have resulted in an addiction, co-dependency or disordered eating. 
It’s important we don’t pathologise ourselves - these behaviours started out as ways to self-sooth. 
The problem when we search ‘out there’, the behaviours take on a life of their own and become more and more self-destructive over time. 
When this happens, we repeat the early abandonment and abuse and our inner child feels even more in need of soothing. 
But…she doesn’t need someone or something ‘out there’, she needs you! She is lost without you. 
So, what can we do about it? We can be there for her. Imagine a child with the option of looking in two directions: 1) Abusive boyfriend, bingeing on food or excessive phone use for example or 2) The healthy adult inside of you that has the ability to take care of her, listen to her and meet her needs! 
You are the one person she can depend on, always (well, with a bit of inner parenting practice!). 
Today, take a pause and ask the child within, “what do you need from me today?”
This is a great practice that you can start each day with. If it is hard to do, think of her as though you are taking care of your own child if you have children or someone else’s child if you don’t. 
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 #naturetherapy #ecotherapy #spiritualawakening #traumawarrior #edwarrior #recoverywarrior #cptsd #narcissistsurvivor #narcissisticmother #complextrauma #innerchild #innerchildhealing #trauma #traumarecovery #selflove #loveyourself #loveyou #loveyourbody #lostwithoutyou #lonely #feeldealheal #bingeeatingrecovery #bulimiarecovery #selfcare #selfsoothe #thechildwithin #CEN #childhoodemotionalneglect #freyaridings
It’s Mother’s Day. I am a daughter and a mothe It’s Mother’s Day. I am a daughter and a mother. Sometimes because of my own trauma history, mothering self and others can be tough and I make mistakes often! Repairing the mistakes is what is most important. If you have a trauma history - go easy on yourself - how can you mother yourself today? Start with self-compassion,‘It’s ok, you’re human, we all make mistakes’, ‘There, there sweetheart, I care about you’, and so forth, come up with something that fits for you and your inner child. Speak to yourself as you would to yours or someone else’s  child.  Likewise if you are feeling a sense of loss today, lots of self compassion 💗.
Acknowledging the land of the Dharug people. Beaut Acknowledging the land of the Dharug people. Beautiful walk through Fagan Park in Dural yesterday. So lovely to have some sunshine instead of this persistent rain we have had. I don’t know about you but after so many periods of being stuck indoors, it is sometimes hard to feel motivated to get outside. My kids were like, ‘ugh, do we have to?’ I felt the same - it was a long drive but knew we’d all feel better once we got there, and of course we did! One of the ways I motivate myself is to think of my inner child the way I think about my kids. I don’t give up on them or neglect them when they feel unmotivated - I learned many years ago that I need to provide the same care to my own unmotivated parts. See if you can treat yourself as kindly today as you would a child 💗🌳#naturetherapy #ecotherapy #nature #trauma #traumarecovery #traumahealing #narcissisticabuse #narcissisticabusesurvivor #innerchild #innerchildhealing #traumawarrior #edwarrior #recoverywarrior #edfam #recoveryispossible #bulimiarecovery #bingeeatingrecovery #edrecovery #recovery #selfdevelopment #selflove #spiritualawakening #faganpark
Excited to be on the Mindful Self-Compassion train Excited to be on the Mindful Self-Compassion training with @neffselfcompassion and Chris Germer! #selfcompassion #selfcompassionjourney #selflove #traumawarriors #trauma #innerchild #innerchildhealing #innerchildwork #innerchildtherapy #innerchildlove #narcissisticabusesurvivor #narcissisticabuserecovery #narcissisticmother
Who has kept you sane throughout the pandemic? Mee Who has kept you sane throughout the pandemic? Meet Karen from @karenbiemancounselling  and @notmyclosetanymore - she’s one of my people! We finally got to meet in real life. Online has been a wonderful resource but in person is so much better 💗💗💗
There are so many ways we can support our healing There are so many ways we can support our healing and recovery from trauma and the self-protective behaviours that have become self-destructive. It’s the Spring and Autumn Equinox - here are some things you can do to celebrate and connect with your soul-self at this time of the year. Perhaps choose one and let us know in the comments. I’m going to go for a walk in the morning and look for signs of Autumn…. And maybe make an Autumn playlist! 🍂🍁x Jodie #traumawarrior #traumahealing #recoverywarrior #edwarrior #edrecovery #narcissisticabusesurvivor #narcissisticabuserecovery #innerpeace #innerchild #innerchildhealing #selfdevelopment  #authenticself #futureself #equinox #springequinox #autumnequinox  #ostara #mabon #love #selflove #selflovequotes #change #changequotes #darknightofthesoul
Today is Tell A Fairy Tale Day. Post- traumatic a Today is Tell A Fairy Tale Day. 
Post- traumatic and spiritual growth are at the heart of every fairy tale. 

Working with fairy tales in therapy is a wonderful way to explore the depth and richness of our inner world. We use them a lot for healing the inner child. 

When you think about fairy tales, what is the most usual setting? Aha, the dark woods! Common themes evoked by the woods include moving through: 
-periods of darkness and light
-a personal crisis to transformation
-misery to a new ‘happier’ path
-helplessness to life energy and action
-feelings of weakness to embodying a sense of power and strength

In fairy tales, we encounter nature, other beings, animals, symbols, and images. How are these encounters a mirror for the story of your life - past, present and/or emerging? 

Here are some ideas to connect with your inner child and to foster your soul-self on Tell A Fairy Tale Day!

🌳 Take a walk in the woods 
🌳 Make up your own fairy tale as you walk through the woods
🌳 Read your favourite fairy tale at home or in the woods
🌳 Read a tale from Women Who Run With The Wolves
🌳 Draw or sketch a symbol or image in the woods
🌳Journal prompts and reflections might include: the seasons depicted in fairy tales and change, messages from the natural world, identifications with animals, accepting a situation for exactly as it is, how is walking in the dark woods and coming back out the other side a metaphor for your recovery journey? 

Solitude, turning inward and connection with the natural world are wonderful healers but as always, take care when participating in personal development work - only go as deep as what feels right for you and pay attention to your body, sensations and feelings. 
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#naturetherapy #tellafairytaleday #fairytales #ecotherapy #naturevibes #traumawarrior #edwarrior #recoverywarrior #cptsd #traumarecovery #narcisisticmother #innerchild #innerchildhealing #feeldealheal #selflove #selfdevelopment #northernbeacheslocal #manlylocal #forestbathing #journalprompts #narcissisticabuserecovery #darkwoods #posttraumaticgrowth #spiritualawakening #soulself #selfcare #soulgrowth #fairytaleforest #awareness #otdopppracticechallenge
It is wet and windy again here in Sydney - it has It is wet and windy again here in Sydney - it has rained almost every day since October/November when La Niña set in! Look at this amazing tree at the @bluemountainsbg - if it could speak to you - what would it say to you about your life, your relationships, your true self? Listen! What does it call you to awaken to today? 🌳 🌳🌳🌳🌳🌳🌳🌳🌳🌳#TREES #TREESOFINSTAGRAM #SUSTAINABILITY #GROWTH #SPIRITUALITY #SPIRITUALAWAKENING #SOUL #SOULGROWTH #SELFLOVE #SELFCARE #INNERCHILDHEALING #INNERCHILD #TRAUMAWARRIORS #TRAUMARECOVERY #RECOVERYWARRIOR #EDWARRIOR #NARCISSISTICABUSESURVIVOR  #NARCISSISTICMOTHER #FEELDEALHEAL #NATURETHERAPY #ECOTHERAPY #NATURE
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The Psychosynthesis Centre acknowledges the Australian Aboriginal and Torres Strait Islander peoples of this nation, the traditional custodians of the lands on which our company is located and across where we virtually meet. We pay our respects to ancestors and Elders, past, present and emerging. The Psychosynthesis Centre is committed to honouring Australian Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society.

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